Approximately 80 enthusiastic local young people signed up to help THE FED on Sunday, 4th December, staffing the phone-lines at Heathlands Village. The youngsters were helping raise money for THE FED’s annual Caring Sunday campaign.
The phone appeal raises vital income to help fund THE FED’s children and family services.
These are made up of the children and families’ social work team and Project Smile. Together the two departments support children in need, and their families. This includes children with special needs, such as physical disabilities, developmental delay, or learning and behavioural problems. THE FED also supports children living through crisis, such as those subjected to abuse, living in poverty or coping with parental illness.
Whilst the final figures are not yet available it is hoped that the appeal will raise in the region of £20 000.Volunteers were the first to sport new FED T shirts bearing the organisations’ new logo and slogan: THE FED – LOOKING AFTER EACH OTHER.
Marketing Manager Joyce Khan explained, “Our new look brand, with its integral slogan, sums up exactly what THE FED is about. Our purpose is to look after people in need. At the same time the community, which we are here to serve, looks after us: financially through donations and practically through volunteering. Caring Sunday, which relies so much on the time and efforts of our volunteers is a perfect demonstration of our slogan in action – members of the community volunteering their free time to help raise money which will sustain services which in turn help the community. That’s truly “looking after each other”.
The new slogan has gone down well with 90 year old Mr Alec Chadowitz of Salford who visits his wife, Clarissa, a resident of Heathlands Village, on a daily basis. He relates to the concept of “looking after each other” saying, “I come along to help look after my wife every day. We spend a lot of time in the recreational therapy room, often doing jig-saws together. In fact we all help each other here.”
Another fan of the new brand is Michael Seitler, also of Salford. Michael who helped out on Caring Sunday, feels the slogan “encompasses everything that THE FED does”. Michael identifies with the idea of the community’s “ownership” of THE FED. He believes the slogan sums up how THE FED is a means through which “people can get involved and give something back to the community”.
Lynette Jacobs of Prestwich believes that the rebrand from FJS to THE FED makes a lot of sense. “Everybody knows that THE FED stands for anything to do with social care and help in the community”.
